Colorful text that reads 'Be Loud, Be Love, Be You' with a black background.

Welcome to SoftChaos Co. — where creative freedom and radical self-love collide.

SoftChaos Co. was born from the wild, beautiful mess of being human.

We’re a brand for the bold-hearted and beautifully imperfect—for those who refuse to dim their light, shrink to fit in, or trade their truth for approval.

Here, we celebrate the *authentic chaos* that lives inside all of us. The colors. The contradictions. The weird and wonderful. The soft and the strong.

Because being real beats being perfect—every time.

Our Vibe

We create vibrant print media and lifestyle goods that empower self-expression and inspire self-love.

From journals and tees to affirmation decks and coloring books, every
SoftChaos Co.
product is designed to remind you:

  • Your voice matters.

  • Your story is sacred.

  • Your presence is enough.

This isn’t just merch—it’s a movement.

Abstract digital artwork with vibrant multicolored streaks and splashes, predominantly purple, yellow, pink, orange, and blue.

Our Vision

To create a world where authentic self-expression is celebrated, where chaos is embraced with love, and where every person feels free to show up as their full, vibrant self. We believe in a culture of unapologetic individuality—expressed with heart, not hate.

Our Mission

To spark joy, self-expression, and authenticity through bold, vibrant designs that speak to the soul. We create journals, planners, and print-on-demand products for everyone—because self-expression isn’t exclusive, it’s universal. Every product we offer is made with genuine passion and intention, so others can feel empowered to live—and love—as their whole, radiant selves.

Neon outline of a human face with abstract features: eyes, nose, and lips, on a black background.

Our Values

A yellow neuron with an oval cell body and multiple branching dendrites on a black background.

We don’t chase trends—
we chase truth. Our products
are made to reflect real, messy, beautiful individuality.

If it doesn’t light us up, we don’t make it. Joy is our creative compass—and we hope you feel
it in every piece.

Pink heart with celebratory lines and squiggles on a black background.

Life doesn’t fit in straight lines,
and neither do we. We celebrate
the wild, the weird, and the wonderfully unexpected.

A stylized illustration of a hand holding a purple heart, with flowing purple lines surrounding it on a black background.
A black background with orange line art of a heart and a flowing line.

No labels required. We believe everyone deserves to feel seen, heard, and safe in their
self-expression.

At the heart of our chaos is compassion. Every product, every design, every choice
is rooted in love.

Neon line drawing of a twisted turquoise thread leading to a colorful neon crayon with yellow, pink, purple, and orange accents, pointing downward on a black background.

We don’t create for clicks or
quick wins. We create because
it matters—to us, and to the
people who find us.